Knowledge is power. Businesses around the globe survive on information, and when it comes to the business of practicing medicine, your practice is no different. What is the best way to market your practice? Who and where are your customers? How can you get new customers? How satisfied are the customers you already have? The focus of this article will be on the last question.

Social media is more powerful than you think. It has become increasingly common for patients to find their physicians online. Creating a positive online presence can be one of the easiest ways to market your practice and make a lasting impression on patients. 

Consumers today pay a great deal of attention to what friends and family say on social media. And as noted in last week’s column, monitoring social media can have a positive impact on a medical practice’s bottom line. But are physicians adhering to social media guidelines? The answer is more startling than a simple “no.”

The Cooperative of American Physicians, Inc. (CAP) and the Sierra Sacramento Valley Medical Society (SSVMS) are collaborating to bring to you a presentation designed to help your practice. Susan Jones, CPHRM, CAP Senior Risk Management & Patient Safety Specialist, will teach you what you need to know about workplace violence and how to prevent it.

The Cooperative of American Physicians, Inc. (CAP) is pleased to join the Sacramento Medical Group Management Association (SMGMA) in presenting a risk management program designed to help you do just that. CAP’s own Susan Jones, CPHRM will teach you what you need to know about workplace violence and how to prevent it.