Bridging the Gap: Patient Satisfaction Surveys Identify the Gap Between Expectation and Perception

Conducting a comprehensive patient satisfaction survey is the best way to determine whether there is a meaningful gap between your patients’ expectations and their perceptions. A patient’s expectations are simply defined as what they believe will happen before an event occurs, while perceptions are derived by their reaction to the experience after it has occurred. Ideally, there should be no gap between the two, but too often there is, especially in cosmetic, elective surgery.